Liquid Timber had a crazy idea - refresh and redefine the entire category of maple syrup. You’d put a bottle of maple on your table and in an instant, feel like your cozy occasion was elevated. But, it needed to change the bland associations with maple syrup, and convince people that they could elevate their cozy occasions with its modern take on classic taste.
I created a product inspired by a modern lifestyle, not origin, and positioned Liquid Timber as a premium maple brand that transports the pourer to aspiration. From borrowing the audience of modern architecture to elevating the occasion of brunch and the cozy breakfast nook - Liquid Timber communicates elegance and peaks interest. The brand launched at Indigo & Cotton’s seasonal holiday gift shop in Charleston, SC and sold through 88% of inventory brought.
What I Did