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Brand Design

Brand Design

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Liquid Timber

ELEVATE COZY

The Situation

Liquid Timber had a crazy idea - refresh and redefine the entire category of maple syrup. You’d put a bottle of maple on your table and in an instant, feel like your cozy occasion was elevated. But, it needed to change the bland associations with maple syrup, and convince people that they could elevate their cozy occasions with its modern take on classic taste.

The Solution

I created a product inspired by a modern lifestyle, not origin, and positioned Liquid Timber as a premium maple brand that transports the pourer to aspiration. From borrowing the audience of modern architecture to elevating the occasion of brunch and the cozy breakfast nook - Liquid Timber communicates elegance and peaks interest. The brand launched at Indigo & Cotton’s seasonal holiday gift shop in Charleston, SC and sold through 88% of inventory brought.

 
 

What I Did

Brand Strategy

Creative direction

Product Development

NAMING

Brand Identity 

Brand Messaging 

Photography 

 
Liquid Timber Styling

Liquid Timber Styling

Liquid Timber Photoshoot

Liquid Timber Photoshoot

Liquid Timber Branding

Liquid Timber Branding

Liquid Timber - Physical Assets

Liquid Timber - Physical Assets

Liquid Timber Bottles of Maple Syrup

Liquid Timber Bottles of Maple Syrup

Elevate your cozy with Maple Syrup so pure, it’s practically liquid timber.
— Adrian Curiel