Form Follows Fandom
DIME SHOCK - EXPERIENTIAL
The Situation
How do we attract fans on-site earlier and keep them dwelling longer? With magnets. Fans want to experience excitement, and we’re here to make it happen. Dime Shock turns campaigns, stories, and activations into dynamic fan experiences that attract passion, energy, and engagement. We call them,'magnets'. Let’s help brands, agencies and teams create magnets for their fans.
The Solution
A creative studio focused on using unconventional storytelling to shape new fan experiences. For context, Adrian is Dime Shock and Dime Shock is Adrian. Essentially, Adrian operates as an independent Creative Director to assist on projects across experiential marketing & sports.
Clients Include: Agencies, Brands, Sports Teams and Athletes
What I Did
creative DIRECTION
CONCEPT design
creative leader
pitch & RFP decks
client sell-in
graphic design
on-site cd support
pitch to install
2023 NFL Draft | Ai Cityscapes Experience | Ai Artist
NBA 2K League Alley - 2024 NBA All-Star Experience
Break The Love x Walmart - Ultimate Park Days
The Charleston Open - Tennis Lawn
As a fan of the Knicks, I had some fun ideating what a new Knicks store filled with interactive touch points that bring the brand to life - with me in mind. For starters, imagine walking in and being able to personalize a hologram display with your own face, making yourself part of the campaign (like in image 2).
Inter Miami FC x Adidas Experiential Retail Concepts