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WICK SPORTS

WICK

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WICK

THE HOTTEST THING IN SPORTS

ABOUT

WICK is a sports fragrance company that uses the power of smell to bring home the game. A unique blend of premium ingredients, distinct fragrances and sophisticated design enables us to resonate with discerning sports fans. Each product is designed to compliment their evolving home decor preferences, lifestyle and fandom. WICK is on a mission to elevate team spirit.

FROM THE LOCKER ROOM TO THE LIVING ROOM

The candle selection at every pro shop is unimaginative. If any, basic and lackluster brands fill the shelves - falling short in catching the sports fan’s attention. WICK’s founders had an obsession with sports, design, and fragrance, and they set out to create a new kind of candle brand - one that balanced high-quality ingredients with affordability, doubled as fan cave decor, and was exclusively centered around team spirit. 

WICK is a sports fragrance company that uses the power of smell to bring home the game. With a sports candle from WICK, fans can turn their home into a stadium suite, gameday tradition or a tee box on an ocean course. The team has worked tirelessly to build an immersive and sensorial brand experience by multi-layering fragrance, modern design, team colors, elevated packaging and interactive storytelling to bring fandom with you everywhere.

 
 

What I Did

NAMING

Creative direction

BRAND IDENTITY

Brand MESSAGING 

Brand DECK 

Photography SELECTION

front end - web design

PRODUCT DEVELOPMENT

SOURCING 

 
FIRED UP FOR GAMEDAY

FIRED UP FOR GAMEDAY

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There’s something in the candle! Cleveland hasn’t lost a game since I’ve lit it!
— Russ / Hard Nose, No BS baseball fan turned loyal customer